Online retail stores often use a database to run their business efficiently. Unlike brick-and-mortar stores, online retail stores need to work harder to turn consumers into loyal customers. Therefore, having up to date information that can be accessed quickly can mean the difference in keeping a customer and turning them off to never coming back.
Online Retail Database
Databases used by online retail establishments serve to store information about the businesses’ customers. Many online retailers ask their customers to create a member account that will allow them to keep track of an individual’s purchase preferences and his or her identification information like billing and shipping addresses. For example, members can store their credit card number in the store’s database, making the checkout process faster and easier on the customer. Online retail shops also keep track of each customer’s phone number and email addresses, so when they order items they do not have to keep entering this information into the website.
Providing A Personalized Experience Via A Database
Anyone who is a registered member of online retailer Amazon, knows that the site keeps track of the items they purchase and they use a member’s purchase history to suggest other items members might want to buy. Many online retailers also maintain a wish list for each member. This allows members to choose items on the site that they would like and send the list to friends and family or just to keep as a reference so he or she does not have to search for the item again. These things would not be possible without databases because of the time and efficiency issues in trying to do this manually.
Online retailers recognize the importance of using databases to better serve their customers. Retaining current customers is easy for many companies that use databases to store their information by making the shopping process fast and easy.